The single major reason behind the tremendous growth in automobile navigation market is increasing demand and need to improve the real-time navigation capabilities in today’s traffic situations. Dr. Mehta continues, 'In the situations like traffic jams, the GPS-based navigation system fitted in your car comes handy to smartly access the traffic situations ahead. It maps and finds an alternative route and enables you to reach your destination safely and successfully and in your estimated time. In the situations when you don’t know the route, its intelligent mapping system provides you information in detail. It promises to reduce driver’s stress levels and to improve driver comfort.'

Other factors listed for driving the growth of this segments includes;

- Enhanced efficiency because of less fuel consumption (GPS automobile navigation system allows you to

  select shortest possible route with least traffic saving your fuel), better management practices and

  quicker emergency response times.

- The falling price for GPS receivers is driving the industry growth and makes it affordable to the

  common man.

- Continuous technological advancements and miniaturisation of GPS is improving the reliability and the

  look & feel of the GPS receivers. This ultimately attracts end-users and drives the market growth.

- OEMs heavily support this segment resulting in steeply ascending growth curve.

The report further provides details including market forecasts for different segments and applications, major market trends, standards, driving factors, market inhibitors, ecosystem and market-share of participants.