TekPlus observations on McAfee’s SRM Strategy

The blurring between traditionally two different areas – threat protection and risk and compliance management has created quite a stir in the market and McAfee is all set to benefit with a series of product launches in SRM in the last few months. TekPlus is publishing an analytic paper on “McAfee’s SRM Strategy” that takes an in-depth look at the vendor’s security risk management (SRM) strategy. The paper aims to provide a TekPlus view on the efficacy of this strategy and it’s significant on the vendor.

“In this ever changing and extremely competitive enterprise security landscape, vendors always need to be on their toes. The unique differentiated marketing message backed up by solid marketing strategy and of course nicely aligned product mix would surely increase the revenue mill. It’s all about ‘mind games and coining new terms’ and I believe McAfee, though slow to start off, is on the right track.” says Dr. Mitul Mehta (Managing Director, TekPlus).

The paper goes into details on the pros and cons of McAfee’s every calculated move in this segment. TekPlus believes that McAfee’s SRM vision is well planned and designed; it will provide great competitive advantage to the vendor and will take a life of its own (soon to be followed by others).

For more information on this product (TP020615F07V01), please refer to the brochure of TP020615F07V01[.PDF]

About TekAnalysis Series
“TekAnalysis” series of briefs provide a strategic view of how TekPlus experts see a particular vendor’s strategy or particular direction of crucial technologies. It helps in guiding both the user and vendor communities to learn what is going on and use that knowledge in executing their strategies. TekAnalysis provides insight into the thinking behind major decisions of vendors, system integrators and service providers that frames their strategies.