TekPlus - Marketing of Indian Hospitals

TABLE OF CONTENTS

PART 1

- Key Questions

- Market trends

- Types of marketing activities undertaken by the hospitals in India

- Benefits derived to the Healthcare Providers, Physicians and Patients through these marketing activities

- Barriers to marketing activities of hospitals in India

PART 2

- Strategy to market a hospital in India

- The impact of marketing activities on the Payers, Patients and Physicians.

- Measuring Return on Investment

- Outside Support

- TekPlus Recommendations.

Indian hospitals are getting aggressive and are using marketing techniques to favorably position themselves as the industry continues to grow wider and deeper. India is also seen as a medical tourism destination which offers good services at affordable costs. Hospitals can take advantage of this opportunity by aligning with best practices. TekPlus shows you how in this report on Marketing of Indian Hospitals.

Marketing of Indian Hospitals

Published: 2005

Our Corporate Advisory Reports deliver guidance as to what Enterprises have to evolve when deploying that technology. We specialise in Emerging Technologies and thus provide an idea of what Emerging Issues, ROI, Deployment Process and Concerns we see.

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We have designed and developed our reports to provide the background and direction needed for a newly developing field with in-depth discussion of issues and a overall take of the new dynamics needed.

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Corporate Advisory Report