The start of a press release begins thus:

Following the recent formation of its dedicated cloud consulting group, international solutions provider, Logicalis, today launches its Cooperative Enterprise Cloud Service. Architected on Cisco’s Unified Computing System (UCS) and NetApp storage solutions, the service is the first to offer a single reference blueprint for on-site and hosted cloud services, enabling enterprises and public sector organisations to flex and scale their cloud computing strategies while ensuring seamless interoperability.

Why do companies that have a good story to tell, mess it all up by wrapping it in such pretentious twaddle? For this is an interesting story and Logicalis is a sound company. Fortunately TekPlus has Sandip Kale, a skilled linguist on the staff, who was able to translate this and the rest of the document.

Logicalis is an important Data Centre system integrator. It has launched a new product: Cooperative Enterprise Cloud Service. This is a private computing cloud that can be run (a) on the customer’s own equipment or (b) be hosted by Logicalis. Potential customers will be large organisations and the public sector. The key parts of the product are Cisco’s Unified Computing System (UCS) and NetApp storage. The service can be tailored to the size the customer wants and integrated with existing systems.

The on-site part of the implementation is offered as a service which Logicalis names as BOCS (Bespoke Onsite Cloud Service). The whole lot can be delivered in a container if that is what the customer wants. The hosted cloud services will be implemented in Logicalis Data Centre. This offers flexibility to enterprise clients as they can get additional computing resources if the need arises.

For example, suppose Client A is running 40-50 applications in its private cloud implemented by Logicalis. If a situation arises where the Client A requires additional storage or server resources to keep all the applications running, it can use Logicalis hosted cloud resources instead of buying more storage/server infrastructure.

Tom Kelly, managing director of Logicalis UK puts it a different way.

“This is the first enterprise-class cloud computing service that truly addresses the challenges driving ICT change. The Cooperative Enterprise Cloud Service enables CIOs to safely exploit the commercial and operational benefits of cloud-based strategies without necessitating an all-or-nothing approach. Moreover, it allows customers to build and right-size on-site private clouds, and then utilise our hosted cloud to scale as required. Our belief is that matched-architecture hybrid clouds are going to be the private and public sector’s first choice for their cloud computing strategies.”

Sorry, Tom, we prefer Sandip’s explanation.

Sandip goes on to explain how the offerings fit together and make things easy for the customer – what Logicalis calls ‘seamless and interoperable’. The private cloud implemented on a client site by Logicalis will be based on Cisco UCS, Cisco Nexus, NetApp storage and VmWare hypervisors. So it matches the same architecture used by Logicalis for its very own Data Centre, which provides the hosted cloud services.

The benefits are fairly obvious: security, reliability, energy efficient, sized to suit the customer but flexible enough to be readily expanded to actual business need, disaster recovery and an onshore location. Logicalis has facilities in the UK, US, Germany, South America and Asia Pacific.

Many years ago Hugh Trevor-Roper, an Oxford academic, historian and author, later enobled as Lord Dacre, wrote: “My cardinal rule for myself is that no one should ever have to read a sentence of mine twice in order to understand it. If they do, then I am at fault”.

Please, Logicalis, take note.